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TAG Heuer Celebrates the 60th Anniversary of a global icon: The TAG Heuer Carrera

The Watches of Switzerland Group 3 minute read
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For six decades, the Swiss watchmaker’s timeless model has defined performance watch design, racing spirit, and the culture of success.

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Since its introduction in 1963, the TAG Heuer Carrera has become a symbol of aspiration, achievement, and good taste. Across six decades, it has appeared on the wrists of icons of cool – from Mick Jagger to James Hunt to Ryan Gosling. Always the same stylish profile, backed by Swiss mechanics and refinement.

For the TAG Heuer Carrera’s 60th anniversary, TAG Heuer is pleased to introduce two new models: the TAG Heuer Carrera Chronograph and TAG Heuer Carrera Chronograph Tourbillon, both of which promise to become keystone designs in the company’s collection of contemporary watches.

To time with the brand’s 60th anniversary, TAG Heuer’s designers and watchmakers have reworked and improved its form, readying it for its seventh decade of service.

This starts with the stainless-steel case. Measuring 39 mm in diameter, it has a universal quality, while the overall ergonomics have been honed and refined, making the watch as comfortable to wear as possible, even across a range of wrist sizes.

The case is topped with a sapphire crystal shaped like the domed halite crystals found on Heuer Carrera models from the 1970s, only now, the crystal has been redeveloped so that the curve flows seamlessly over the tachymeter scale that runs around the dial edge and into the case. In the same way, the flange and indexes have been curved, too, further contributing to the watch’s seamless aesthetic, coherence, and legibility. In keeping with Jack’s original purpose for the watch, this development is more than aesthetic – it also means the tachymeter can be read from a wider range of angles.

Equally pronounced are the new pushers, which have been shaped and positioned to make them as efficient for the user as possible. At its heart, the TAG Heuer Carrera remains an extremely refined watch, designed for purpose and defined both by its function and its form.

At launch, there are two models: one with a signature blue dial on a blue calfskin leather strap, and a second with a racier, black-and-silver “reverse panda” dial, the nickname given to black watch dials with high-contrast white or silver subdials. The reverse panda model is a greatest hits compilation of some of the most coveted Heuer Carreras of the 1960s, such as the reference 3147 Dato 12, the first Heuer Carrera with chronograph and calendar functions, and the reference 2447 NS, perhaps the rarest Heuer Carrera of them all, with an extremely limited production run of just a few years. It comes on a black perforated calfskin leather strap.

Both new models continue the TAG Heuer Carrera’s legacy of cool with a fresh, highly memorable look.

Discover more about TAG Heuer online, and keep an eye out for new releases from the fair landing both on our websites and in our showrooms.

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