In Conversation with Omar Choudhary, Brand Director for Hublot in the UK and Ireland

What can you tell us about the new releases?

The new releases this year have been fantastic. We’ve launched 35 new references across many families in our Spirit of Big Bang, Square Bang, Time Only and our new amazing MP13 collections.

Can you give us a bit on the history of Hublot?

Hublot is relatively young in the watch world, established in 1980 by Carlo Crocco. We were the first brand to fuse rubber and gold and our concept of ‘The Art of Fusion’ has continued to evolve since then, with the evolutions of the Classic Fusion, our Big Bang, Spirit and now Square Bang. Of course, not forgetting our beautiful masterpiece collection.

What is your favourite piece and why?

My favourite piece has to be the MP13 Tourbillion Bi-Axis Retrograde - the watch just looks absolutely fantastic. I love the way the tourbillion spins in the case, as well as the unique way you tell the time. The watch is very unique and is something I really love.

What timepiece are you wearing right now?

I’m wearing the Square Bang Unico in black ceramic - this watch is a real favourite of mine. In a 42mm case size, it fits perfectly on my wrist and with the one-click system, I can customise the straps to complement whatever I’m wearing or feeling on the day.

What is your ultimate holy grail watch?

Whilst the answer to this always changes, I still always come back to our sapphire collection. I love all of the sapphire watches we produce in a variety of colours. The clear and blue sapphire are favourites of mine. I’d love to have a Spirit of Big Bang in clear or blue sapphire for sure.

What can we expect to see from Hublot in the upcoming year?

You can expect many more exciting things this year for Hublot. We have a fantastic Sang Bleu release and our exciting Love Summer campaign. We will also have something really interesting for the start of the new Premier League season, and they’ll be many more surprises to come. Which I would love to share with you right now, but I can’t!

To see more content from the fair, you can visit our dedicated Watches and Wonders 2022 landing page where we will be updating with the timepieces as they launch.