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Rolex Datejust 31 Datejust 31
Rolex Datejust 31 Datejust 31
Rolex Datejust 31 Datejust 31
Rolex Datejust 31 Datejust 31

Datejust 31 Oyster, 31 mm, Oystersteel and white gold, M278274-0030

£8,750.00 Incl VAT
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Rolex Datejust 31 Datejust 31
REFERENCE
278274
MODEL CASE
Oyster, 31 mm, Oystersteel and white gold
BEZEL
Fluted
WATER-RESISTANCE
Waterproof to 100 metres / 330 feet
MOVEMENT
Perpetual, mechanical, self-winding
CALIBER
2236, Manufacture Rolex
POWER RESERVE
Approximately 55 hours
BRACELET
Jubilee, five-piece links
DIAL
Silver set with diamonds
CERTIFICATION
Superlative Chronometer (COSC + Rolex certification after casing)
SILVER DIAL

SILVER DIAL

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

THE FLUTED BEZEL

THE FLUTED BEZEL

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

WHITE ROLESOR

WHITE ROLESOR

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Watches of Switzerland is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

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Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secured Trust Bank PLC trading as V12 Retail Finance and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements.